Case Studies

The addition of eco-friendly products to the Boutique’s retail mix demanded a fresher, more contemporary look for both the website and the Hazel logo that would better reflect the Boutique’s signature values and provide a more interactive experience for customers. The original Flash-enabled website, while entertaining, wasn’t doing them any favors in search engine positioning. The site was a bit static, leaving customers with no option to sing the praises of Hazel Boutique or the products they’d purchased.

Working closely with owner Carin White, Bell Design Studio refreshed the Hazel logo design and added a new color scheme in brown and green that better reflects the store’s eco-friendly positioning. Taking advantage of the exploding Web 2.0 trend, HazelBoutique.com now features a more interactive homepage for customers to share comments and testimonials. A blog feature adds a personal touch to the site, allowing visitors to meet the people behind the business and learn more its mission. A new search engine optimization strategy has also been implemented to boost the site’s rankings for its specific audience.

“I don’t always know what I want, but Erica is able to take my ideas and bring back something that I love,” White said. “The logo and the site are exactly what we wanted and play well into our cohesive branding strategy. My customers love it and we have seen an increase in website business. The search engine optimization is also much better and more affordable than our previous pay-per-click campaign.”