BRANDING CORPORATE/ IDENTITY 

A name, sign, phrase or symbol that gives individuality to a business product or service.

BROCHURES
Also referred to as a pamphlet, folded flier, or leaflet that most commonly are used to provide further information to promote a product, service or company. Brochures typically have two folds and six panels of information front and back but can have as many panels as desired to relay relevant information.

BUSINESS TO BUSINESS (B2B)
Commerce between businesses such as a manufacturer and a wholesaler or wholesaler and retailer.

BUSINESS TO CONSUMER/CUSTOMER (B2C)

Commerce ending with a supplied business or service to a consumer or customer

BUSINESS TO GOVERNMENT (B2G)
Public sector marketing, marketing of product or services to the government on a federal, state or local level.
Collateral - an informative marketing or company piece regarding information about a service, product, or business distributed directly to customers.

COLLATERAL

Separate design pieces that are used to convey an idea as a whole. They are sales aids to deliver information, posters to promote, brochures to distribute, websites, data and product sheets, and radio and TV spots. This information extends on a product, company, or service to provide additional forms of information.

CONCEPT
An idea that brings elements together and is translated into a unified thought or idea.

DIRECT MARKETING

Marketing that is pushed to an audience without using traditional forms of advertising such as TV, Newspapers, or radio instead use catalogs, fliers, street advertising and promotional mailers.

DESIGN
An all encompassing term that is used to describe any idea that is given a creative visual representation of a concept.
 

DPI (Dots Per Inch)
The measure of dots per a defined unit of measure (inch) in the printing resolution of a hard copy. The greater number of dots the more detail allowed in the print. Average dots per inch for any graphic related to print is 300. Average dots per inch for a web based graphic is 72.

E-COMMERCE 

The buying and selling of services and or products over electronic systems such as the Internet.

INTERACTIVE MEDIA

A medium typically digitally based that responds to actions by giving information in text, graphics/animation, and video/audio.

MEDIA 

The storing and sharing of information through tools designed to deliver and store this information.

ORGANIC RATING (Algorithmic)

The order a site is found on a search engine index which is directly affected by the optimization of the site. The stronger the content and more rich text the more easily the site is found and higher on the list it appears for search results.

PAID INCLUSION (Sponsored links)
A product offered by a search engine company that charges fees to have sites included in the search index.

PAY PER CLICK (PPC)

A form of internet advertising in which the advertisers only pay when their ad is clicked.

PRINT ADVERTISING

A visual form of communication with a purpose to persuade the an audience to action of buying or furthering advertising through word of mouth. The advertising includes information about the company and or product that the company is communicating and spreading interest about. Advertising can also be used to communicate a particular idea to a person or group of people to persuade them to take action. Advertising exists all around consumers in the market today.

RETURN ON INVESTMENT (ROI)

An evaluation used to measure the efficiency of an investment based on the gain of an investment divided by the cost of the investment

SEARCH ENGINE OPTIMIZATION (SEO)

A Process to improve the volume and quality of traffic to a particular site or page with natural or organic search results and strengthen the web presence of a particular page or site. This search is meant to target different kinds of search including, video, image, local and informative.

SEARCH ENGINE MARKETING (SEM)

A form of internet marketing that improves and promotes the visibility of a website in a search engine results pages (SERP) with methods including but not limited to search engine optimization, contextual advertising, and paid inclusion (pay per click).

SOCIAL MEDIA

Informaton shared through a digital social interaction by way of web based technologies to transfer and broadcast stated opinions into dialogues. There typically is no editing or revising before the content is produced and pumped into the mainstream of media. This content is typically referred to as user/consumer generated media.

VIDEO SEARCH ENGINE OPTIMIZATION (VSEO)

Optimizing search results for a video which directs traffic to a particular page or site and not the hosting site such as youtube or google videos.

WEBSITE

A publicly accessible group of related pages that construct a site which are more so than not publicly accessible by way of the world wide web that is a cluster of related information displayed in hyper text markup language (html).
 

about terminology

Here at Bell Design Studio we use a lot of terminology that could use more of an explanation to. In the industry a lot of words, phrases and acronyms that are not typically used in daily conversation unless you are in the industry. This listing of terminology is to give the reader a bit more of a leg up and understand what we do here and the Studio and how we can help further your company. We do here what we can to help.

A few industry words that are often misinterpreted or misused that could use a solid definition for a better understanding for process and procedure of any design and marketing project.